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	<title>Anil Chopra&#039;s Blog</title>
	<link>http://www.anilchopra.com</link>
	<description>a blog for thought leaders in fresh produce trade</description>
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		<title>Barriers to growth of cold chain industry in India.</title>
		<description><![CDATA[Cold storage reduces the rate of biochemical changes in fresh foods and also slows down the growth of contaminating micro-organisms. The reason for storing perishables in a cold store is therefore to extend their life beyond the harvest season. This may be because they can achieve a higher sale price out of season or for [...]]]></description>
		<link>http://www.anilchopra.com/personal/why-cold-storage-industry-is-not-growing-in-india/</link>
			</item>
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		<title>The plight of a banana loom..</title>
		<description><![CDATA[India transports thousand MTs of banana looms every day some 1500 to 2000 kms away to consumption areas from source of production though either rail or road. Looms (for uninitiated) are banana bunches as they grow at the plantations, that is, clusters of bananas (technically called hands) with the inedible stalk portion (6 to 10% [...]]]></description>
		<link>http://www.anilchopra.com/personal/the-plight-of-a-banana-loom/</link>
			</item>
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		<title>Why best retailers are best &#8211; Post 1</title>
		<description><![CDATA[Because their first customer touch points (stores associates) go an extra mile to communicate and connect with their customers. Just 15 minutes back I was at a Delta Maxi store near my Hotel in Belgrade. I buy two pints of Jelen Pivo (an excellent Serbian beer, a brand and market leader &#8211; but that is [...]]]></description>
		<link>http://www.anilchopra.com/personal/why-best-retailers-are-best-part-1/</link>
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		<title>One of the finest advertisement lately on fruit and vegetables quality&#8230;</title>
		<description><![CDATA[“Want to find freshness of fruits and vegetables? Just use your ears. It’s not fresh till you hear a delicious frrrunch” Surprisingly, this advertisement is by Samsung to promote their refrigerators. I am amazed to see use of fruit and vegetables in advertising in India. Just try to count ads for cosmetics, shampoos, wellness drugs, [...]]]></description>
		<link>http://www.anilchopra.com/personal/one-of-the-finest-advertisement-lately-on-fruit-and-vegetables-quality/</link>
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		<title>Advertising fruit and vegetables &#8211; Clueless in digital space</title>
		<description><![CDATA[It was 7.40 pm y’day. My Nokia was about to buzz and push a short message (sms) from a prominent Delhi fresh produce retailer announcing prices for important fruit vegetables. Behold &#8211; the message arrived with a celestial certainty. This has been a 7.40 pm ritual for a while. And I am beginning to relish [...]]]></description>
		<link>http://www.anilchopra.com/personal/advertising-fruit-and-vegetables-clueless-in-digital-space/</link>
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