Email: anilchopra [at]
anilchopra [dot] com
Phone: +91-98118-14559, 98681 64559
Don't want to go through details right now - Download a Short Biography here.
He is a diverse, well rounded and
technologically savvy professional with twenty years experience in many
facets of fresh produce handling including Supply Chain Management,
Logistics, Vender Development, Wholesale Marketing, Post Harvest
Management, Project Planning, Sourcing, Exports, Packaging, Value
Addition and Imports etc. He has extensive hands on experience in
building resourceful teams to manage various sourcing and marketing
programs in Horticulture, Dairy and Agriculture sectors from
conceptualization to implementation. He is widely traveled within India
and abroad and maintains excellent contacts in horticultural commodity
Lately, as Managing Director at Competent AgriSolutions Pvt Ltd, a supply chain solutions cum food & agribiz consulting company, he is donning role of a potent leader who is engaged in exponential multiplication of his expertise, knowledge and beliefs in transformation of primitive, traditional agricultural marketing systems into a modern, transparent and efficient platform thereby significantly contributing to the Indian economy.
Earlier, as an AVP and Business Head with Reliance
Retail Ltd. between Oct 2006 and March 2009, he had spearheaded
quick establishment of Fruit & Vegetables operations for
Reliance’s ambitious retail initiative in flagship territory of
Delhi / NCR & Haryana. With 147 Reliance Fresh format stores, 6 Hyper Markets, 5
distribution cum consolidation centres and a dozen produce
Collection Centers in rural hinterland of three States, Delhi / NCR
region presently represents the largest chunk of Reliance Fresh across
Prior to that as Head of the Subhiksha’s Horticulture
Business for North India till 5th
October 2006, he initiated setting up of a 100
Crore fruit & vegetable retail and semi-wholesale business (first
ever category entry for Comapny) for 140 plus Subhiksha discount
stores in Delhi as an independent profit centre basis. He had made 55
stores operational all across Delhi before moving on to Reliance Retail
Ltd. Initiation of
Fruit and vegetable business gave Subhiksha a tremendous initial
response, unexpected customer pull and good business for later launch
of phamacy, mobile and super market business.
As Head of the Business
development group with Safal F&V Market, Bangalore
before his stint at Subhiksha, he had developed a supplier base across Northern / Western / Eastern
India to cater to it’s requirements in relation to sourcing of
stored and fresh produce. His interests there also included spearheading
Safal Market’s drive to develop markets and buyers in his
territory for marketing of horticultural commodities available through
Safal Market’s supply infrastructure in South / North / West
India and also to develop market for its state of the art cold store in
At behest of NDDB
in 1999, he had studied, conceptualized and prepared horticulture
supply chain management and marketing plans for various Indian states
like Kerala, Karnataka, Uttaranchal and Jharkhand in the recent past.
One such study for Karnataka culminated in establishment of
NDDB’s Rs 150 Crore Safal Market project at Bangalore.
From 1987 onwards,
he had handled sourcing / procurement / supply chain function
for fruit and vegetable category for Mother Dairy's Safal Fruit
& Vegetable Project dealing directly with farmers, farmers SHGs /
Associations / Wholesale Markets / Local Mandies / NGOs / Cooperatives
/ Corporates / Importers / Transporters etc. During this span he handled various leadership positions at different locations spread all across India.
His professional skills in PC
environment includes extensive experience with Windows / Macintosh /
Linux systems & software for word processing, presentations, spread
sheet, database management , decision support systems on SAP, web
designing while Mainframe skills
relates to Digital RDBMS on Unix platform using Oracle database and
Uniplex advance automation package. He is well versed in use of
Internet for information, communication, computing and entertainment.
He is widely travlled within India and abroad and is also experienced
in public relations, corporate communications
and event management.